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You probably can relate to the idea of exploring your phone to find out what shirt looks great with your new pants while in a shopping mall or store. Or maybe you can relate to the practice of taking a picture of yourself in the dressing room and having your friend or partner tell you whether they like what you’re wearing or not. 



Over the last few decades, a lot has changed in the fashion industry across the world, and I'm not talking about the demise of Juicy sweatpants or disappearance of chain wallets. Amazing innovations have flourished the entire fashion industry – making all types of fashion more accessible to a wide range of consumers but also more of a challenge for designers and marketers when it comes to competition.


Some years back, fashion brands were sought through retail catalogs -- allowing access from even the most remote locations. Some years later and the most effective ways to reach consumers include magazines and TV commercials. Over the past two decades, consumers have been introduced to revolutionary innovations in the form of computers and the Internet.


Today, consumers can search their favorite designers, brands or merchants online or over the phone and order what they want within some minutes. Accessibility to your favorite fashion or brand is broadened more than ever imagined - from mobile technology to social media and more.


For Suppliers; sales, trend research, and inventory management can be carried out almost anywhere, and decision-makers can see what works and what doesn’t in real time. Amazing innovations has forever flourished the fashion industry across the world.


Manage payments, inventory, and cost using technology - With online fashion stores like, or even, designers and retailers can sell their products anywhere in the world. Payment technology used consists of old-school credit card carbon-copy swiping; now it can be done online with services such as Vogogo or PayPal or e-transfers. Now, with services like a square, payment can be made via a smartphone or tablet.


The Complete mobile shopping experience - Of course, we cannot talk about fashion shopping and innovation without talking about the power of mobile technology. Since the start of the smartphone, brand presence has been following you as you work, run your errands, make your purchases in the meantime. There are hundreds of great fashion apps out there, here are a few: Whispis, Cloth, DashHudson, and Pinterest.


Spontaneous Shopping With Inspiration - Finally, your consumers must be inspired and have the ability to purchase what makes their hearts flutter. 



Imagine for a moment, going down the street and seeing someone dressed in a beautiful scarf. Instead of asking where they bought it, you can take a picture, and in a few seconds, you can order this scarf from one of the retailers using Slyce. Visual search makes it easier for consumers to get what they want when they need it. This is an easy way for the world to become a retailer ‘storefront.



These days, amazing innovations are as important as good design and sense of style for someone or something in the fashion industry to be successful. With little knowledge, little research and little work, those in the fashion industry and technology experts, this is what attracts consumers.


About The Author


Rachel Stinson has always had a knack for writing, food, fashion, and places. Blogging has combined all four for her with an added bonus of enthusiastic audiences. She expertly analyzes real estates, restaurants and online fashion stores with respect to pricing and people involved and can express her opinions in an unhesitant, engaging manner for all matters. 


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