Textile value Chain

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Birla Cellulose Conducts Hub Development meet in Bhagalpur. Focuses innovations in Saree with Liva.

 Birla Cellulose hosted a Hub Development meet at Bhagalpur focusing on growth of the hub through innovations in dress materials, sarees & stoles with brand Liva. With the market for women’s apparel witnessing high demand and expecting a further rise, it is definitely an area of focus for the industry. A traditional and one of the oldest textile centres of India, Bhagalpur has been associated with the silk industry for hundreds of years, and famous all over India for its Tussar Silk & Bhagalpuri Saree.

Through this meet Liva aimed to take forward its initiative that was started in Salem of providing innovation, technical, product and marketing solutions for the value chain, buyers, exporters and brands across the country.

The objective of the meet was to build awareness on emerging trends in women’s apparel globally and particularly in India, changing needs of consumer and growing environmental concerns. It also aimed to share unique opportunities for yarn partners and weavers to grow their business with Liva. Buyers representing prominent brands were also present for the conclave.

“There is a huge gap in the product offerings in Sarees from Bhagalpur. You either have a premium or there is basic level. There is a need for mid and mid – premium range. We aim to fulfil this gap by giving our partners more product offering and a compelling value proposition”, said Mr. Rajeev Gopal, Global Chief Sales and Marketing Officer, Birla Cellulose.

Various innovative ranges of yarns, fabrics and sarees were showcased by various Liva’s esteemed partners. The products showcased were well-regarded for their superior hand feel and luxurious softness. The products which were most appreciated were Silk X Modal in dress material, sarees as well as stoles.

Partners found the event to be highly relevant and were enthusiastic about the possibilities of innovation as well as processing and marketing support by Birla Cellulose. The event was well appreciated and the attendees are looking forward to associate with LIVA.

Birla Cellulose as an organization aims at pushing the sustainability movement in India. With the entry of Liva in this category, Saree too is set to be more sustainable with use of technologically enhanced eco-friendly fabrics.

 

About Liva:

Liva is a fabric brand from the Aditya Birla Group. Liva stands for high quality fabrics made from Birla Cellulose fibres. Unlike other fabrics which are boxy or synthetic, Liva is a soft, fluid fabric which falls and drapes well. It is comfortable and eco-friendly.


About Birla Cellulose:

Birla Cellulose, the Pulp and Fiber business of Aditya Birla Group is a global leader in Man Made Cellulosic Fibers (MMCF) and a pioneer in India in Viscose Staple Fibre (VSF). A versatile and easily blend-able fiber, VSF is used in apparels, home textiles, women’s wear fabrics, knit wear and non-woven applications. 

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