Textile value Chain

Strict Standards: Only variables should be assigned by reference in /home/pza4s90h9o22/public_html/administrator/components/com_jevents/libraries/config.php on line 28

Strict Standards: Non-static method JSite::getMenu() should not be called statically in /home/pza4s90h9o22/public_html/components/com_jevents/router.php on line 45

Strict Standards: Non-static method JApplication::getMenu() should not be called statically in /home/pza4s90h9o22/public_html/includes/application.php on line 539

Strict Standards: Only variables should be assigned by reference in /home/pza4s90h9o22/public_html/components/com_jevents/router.php on line 45

Strict Standards: Only variables should be assigned by reference in /home/pza4s90h9o22/public_html/components/com_jevents/router.php on line 87

Strict Standards: Non-static method JEVHelper::getNow() should not be called statically in /home/pza4s90h9o22/public_html/components/com_jevents/router.php on line 88

Strict Standards: Only variables should be assigned by reference in /home/pza4s90h9o22/public_html/components/com_jevents/libraries/helper.php on line 736

Strict Standards: Declaration of JParameter::loadSetupFile() should be compatible with JRegistry::loadSetupFile() in /home/pza4s90h9o22/public_html/libraries/joomla/html/parameter.php on line 512

UNITED COLORS OF BENETTON LAUNCHES ITS FOREMOST ART COLLECTIBLE LINE

 

Echoing its long standing dedication to art, Benetton India revealed an exclusive collectible line in the capital today in collaboration with established artists of the country. The collectible line, titled #UnitedbyArt, was unveiled by the talent powerhouse & leading voice of fashion Rhea Kapoor at the ongoing India Fashion Week by FDCI.

 

Since 1965, Benetton has strived to promote identity through equality, diversity and optimism. And art has a somewhat deep and complex relationship with identity. This project reinforces the theme of “Social Integration”, that has long been dear to the Benetton brand, imbuing it with new meaning. Keeping this as a broad spectrum, Benetton has curated an art collective with some very talented artists of India. This synthesis aims to promote cross-generational dialogue about the subject through the medium of art. 

 

Renowned worldwide for its colors, knitwear expertise and social commitment with a blend of Italian style and global research, Benetton collections present on trend, quality outfits, in the respect of the environment and with the goal of creating a brighter future for all humans. This is the first edition keeping the aesthetic of empowering artists and integrating fashion for story telling by introducing a capsule collection of special collectible round neck T-shirts with the artworks.

 

The artists who are part of this coveted project are -

  1. Somenath Maity
  2. Bhaskar Rao Botcha
  3. Biswajit Mondal
  4. Julio D’ Souza
  5. Sachin Jaltare
  6. Pappu Bardhan
  7. Sachindranath Jha
  8. Siddharth Shingade
  9. Sidharth
  10. Aarushi Kumar Patel
  11. Bandana Kumari
  12. Illoosh Judge Ahluwalia
  13. Oinam Dilip
  14. Suchit Sahni

 

Art forms the DNA of Benetton linking it back to Imgao Mundi - the art collection of works commissioned and collected by Luciano Benetton on his travels around the world including India - Art without bordersand Fabrica, the research centre which is an integral part of Benetton group.

 

Excited about this unique initiative, Sundeep Chugh, Managing Director & CEO, Benetton India said, “Benetton is a brand built on innovation. Benetton has always kept creativity and social relevance central to our culture and we have consistently strived to do business in a way our associates, partners and customers can be proud of. Art is very close to our cultural fabric and this special collectible line is our commitment to empower the artists and bring them to the forefront. We are proud to see the paintings coming alive with the first collectible line; every artwork has a creative story to tell keeping the core of Benetton in mind.”

 

The highlight of the reveal was the first ever Instagram LIVE auction. Rhea Kapoor along with popular fashion influencers – Pallavi Ruhail, Bahaar Dhawan Rohatgi, Rasna Bhasin and Sherry Shroff came forth to support the initiative by taking the auction LIVE and securing the first 1965 likes on one of the coveted polo shirts to win the collectible. Integration of heritage & philosophy was seamless celebrating the Benetton DNA.

 

Sharing her excitement on being a part of the first of its kind initiative by Benetton, Rhea Kapoor said “I am elated to be a part of this significant creative platform by Benetton in India. Benetton is a brand, which has always been close to my heart. It is a brand that a generation has grown up wearing and connects with, not only within the realm of fashion, but for its path-breaking socially relevant campaigns over the years. The #UnitedbyArt is a commendable effort to celebrate fashion & art and I am excited to take home for myself from the first collectible line- already waiting for the next one now”

 

The avidity in the air was palpable as guests arrived to witness a celebration of the history of craftsmanship; a signature of Benetton, reflected in the special collectible line.

 

About Benetton Group and United Colors of Benetton:

 

Benetton Group is one of the best-known fashion companies in the world, present in the most important markets with a network of about 5,000 stores. A responsible group that plans for the future and lives in the present – with a watchful eye to the environment, to human dignity, and to a society in transformation – the Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work. These values are reflected in the strong, dynamic personalities of the United Colors of Benetton and Sisley brands.

 

United Colors of Benetton’s commitment to social issues has always been a central feature of the brand that, through its communications campaigns and collaborations with leading non-profit organizations, makes the public reflect on social issues of universal relevance.

 

 

Read 129 times Last modified on Friday, 15 March 2019 13:11

Strict Standards: Declaration of BtK2DataSource::parseImages() should be compatible with BTSource::parseImages($row) in /home/pza4s90h9o22/public_html/modules/mod_bt_contentslider/classes/k2.php on line 23

Strict Standards: Only variables should be assigned by reference in /home/pza4s90h9o22/public_html/modules/mod_bt_contentslider/classes/k2.php on line 151

Strict Standards: Only variables should be assigned by reference in /home/pza4s90h9o22/public_html/modules/mod_bt_contentslider/classes/k2.php on line 152

Strict Standards: Only variables should be assigned by reference in /home/pza4s90h9o22/public_html/modules/mod_bt_contentslider/classes/k2.php on line 166

Strict Standards: Only variables should be assigned by reference in /home/pza4s90h9o22/public_html/modules/mod_bt_contentslider/classes/k2.php on line 167

Strict Standards: Only variables should be assigned by reference in /home/pza4s90h9o22/public_html/modules/mod_bt_contentslider/classes/k2.php on line 204

Strict Standards: Non-static method modBtContentSliderHelper::fetchHead() should not be called statically in /home/pza4s90h9o22/public_html/modules/mod_bt_contentslider/mod_bt_contentslider.php on line 78

Strict Standards: Only variables should be assigned by reference in /home/pza4s90h9o22/public_html/modules/mod_bt_contentslider/helpers/helper.php on line 83
No result...