Textile value Chain

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Shiva Texyarn introduces Wulf Jeans

 

Aiming to take the boredom away from the same old styled jeans, Shiva Texyarn has introduced Wulf Jeans. The company feels the style of jeans one chooses is an expression of personality. Its jeans are more creative, flashy, and glamorous, splashed with rhinestones, embroidery, and fabric paint in various patterns to add personality and spice. Wulf Jeans are available for both men and women. Their flagship products are designer fabrics, rucksacks /specialised military gear including high altitude and adventure clothing. Wulf Jeans are now available in all leading stores in major cities in India. Once found in only one style, jeans today can be found in any shape, size, colour, or style that an outfit might require. The style of jeans one chooses is an explicit expression of personality, the company says. Wulf jeans are available in a range of sizes - 30 to 38 for men and 28 to 36 for women. Wulf Jeans managing director Dr. S K Sundararaman says, “Unlike a lot of brands, we craft our garments in our own factory, and take total ownership of the entire process, from start to finish. We think this does more than improve just quality.” “It shows that our garments are made with affection, consideration and passion - something that you can really feel when you pull on one of our pieces; they give you a stronger connection to your clothes, and a truer sense of ownership.” Wulf the brand makes unique style with comfortable super stretch or regular stretch with different fits, the company says.

 

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