H&M APOLOGISES AFTER SEVERE BACKLASH OVER RACIST 'COOLEST MONKEY IN THE JUNGLE' AD CAMPAIGN

After receiving severe backlash on social media for their controversial'coolest monkey in the jungle' advertisement featuring a black child model,clothing brand H&M has issued an apology for the same and taken the picturedown from their website.

In an apology statement issued on Twitter, H&M wrote that they are"deeply sorry" for the picture and they "understand" and"agree" with why "people have gotten upset" over the adcampaign. "It has been removed from all online channels and the productwill not be for sale in the United States. We believe in diversity andinclusion in all that we do," said the H&M team

Due to the mass outrage over the advertisement, H&M has stated thatthey would pull the jumper from all of their outlets. The advertisement wasbranded "racist" and "unacceptable" by many, includingseveral celebrities like The Weeknd, LeBron James and Diddy.

Controversy seems to be hot on the heels of the retail giant as a fewmonths ago H&M was embroiled in yet another incident which amounted topublic flak. The clothing brand faced major setbacks from animal rightsorganisation People for the Ethical Treatment of Animals (PETA) after a hoodiebearing the slogan' Dogfight in Random Alley' was put up for purchase. PETAsaid that the hoodie sent out a "dangerous message" to the society.That time too, H&M retracted the sweatshirt from its stores.

Read 187 times
No result...