Khadi by Raymond – India’s First Branded Khadi Label

 

Offers an exquisite range of Khadi Fabrics & an array of ready to wear apparel ~

 

·         Raymond Khadi positioned to create its own niche in the fashion industry

·         Exclusive Trade Preview forRaymond’s expansive dealer network in India & select international markets

·         Khadi &Village Industries Commission certifies Raymond to use Khadi mark

·         An initiative to position Khadi as a ‘Fashion fabric’ globally

·         Collection to be available in top Raymond stores (350+) and select Multi Brand Outlets beginning August 2017

 

Reckoned for its many firsts in the industry,Raymond Limited - India’s leading Textile and Apparel conglomerate, launched India’s first branded Khadi label - ‘Khadi by Raymond’at a grand event in Mumbai. This mega launch witnessed theaugust presence of Hon’ble Minister of State (MSME) Shri Giriraj Singh as the Chief Guest and Ms. Sumitra Kulkarni Gandhi, granddaughter of Mahatma Gandhi as the Guest of Honor. Other honorary guests Hon’ble Cabinet Minister (Industry & Mining), Govt. of Maharashtra, ShriSubhashDesai,Hon’ble Cabinet Minister (Education),Govt. of Gujarat,Shri BhupendrasinhaChudasma, Ms.Ansu Sinha, CEO KVIC,Ms. Usha Suresh, FA, KVIC and others who graced this event.

 

 

KabirBedi,eminent Indian television & film actor andTannishtha Chatterjee, an Indian Film Actress weaved together the evening and created a sense of nostalgiawhilereminiscingIndia’s quest for independence and its association with Khadi as a symbol of self-sufficiency.

 

‘Khadi By Raymond’ is an exquisite range of fabric blends and ready to wear apparel that resonate with the Indian culture, upholds Raymond’s rich legacy that strikes a chord with today’s discerning Indian customer. Speaking during the occasion, Mr. Gautam Hari Singhania, Chairman & Managing Director – Raymond Limited said;“It is indeed a moment of pride to have Khadi – the fabric of our nation as a part of our product portfolio. Embodying some of the latest design trends and enhancing its quality Raymond Khadi is set to reposition Khadi as a fabric of choice,in line with the Hon. Prime Minister’s vision of promoting Khadi for Fashion and reinstating our commitment to Make in India initiative.”

 

This initiative is conceptualized under KVIC mark regulation Act and permits Raymond to promote the sale and marketing of Khadi or Khadi products of village industries or handicrafts and forge links with established marketing agencies through the PPP mode. Under this convergence, Raymond has agreed for a guaranteed minimum procurement of Khadi and Khadi products for a period of 5 years with primary purchases of muslin cotton, wool blendsand silk.

 

On the momentous occasion of the launch, Mr. V.K. Saxena, Chairman KVICsaid, “It is a historical moment that the best brains are coming in to get involved with Khadi.Today the agreement signed between KVIC and Raymond is bearing it's first fruit and the exclusive display of Khadi apparels will open a new avenue for Khadi market and this will serve the cause of rural artisans of our country and support the cause of Hon'ble Prime Minister Shri Narendra Modi for greater use of Khadi by every Indian.”

 

Currently, Khadi is being marketed by Khadi GramodyogBhavan’s stores as well as through the sales outlets run by the institutions financed by KVIC and KVIB. However, this strategic partnership will open new doors for Khadi through numerous Raymond outlets across the country as well as select international markets.

 

 

Also speaking during the occasion was Shri Giriraj Singh, Minister of State, MSME, Govt. of Indiawho stated; “The ministry of MSME has been undertaking numerous measures to not just revive but also strengthen the ailing units of Khadi. Public Private Partnerships such as the one with Raymond boosts industry confidence by ensuring market linkages that can lead to demand generation. The increase in demand for Khadi will thus be a positive measure for the economy creating numerous employment opportunities for artisans.”

 

As a part of the initiative Raymond will procure all India Khadi varieties and will send it to manufacturing plants for final finishing process ensuring superior product handle and finesse. Raymond will also bring in the design interventions at Khadi manufacturing clusters across the country along with providing technical expertise. The story Re-Spun signifies the value addition done by Raymond in entire value chain of Khadi production.

 

Raymond Khadi products will be available at KVIC outlets, The Raymond Shops across India and leading ecommerce portals.

 

About Raymond Limited

 

Raymond offers end-to-end solutions for fabrics and garmenting. It has some of the leading brands in its portfolio including Raymond Ready-to-Wear, Park Avenue, Parx, Color Plus,

 

Raymond Made to Measure amongst others. Raymond has one of the largest exclusive retail networks in the textile and fashion space in India.

 

As a part of the diversified Group, we also have business interests in men’s accessories, personal grooming & toiletries, prophylactics, energy drinks, files and tools and auto components.

 

Visit us today at https://raymondnext.com/to witness how we cater to the needs of 'The Complete Man'.

 

About KVIC

The Khadi and Village Industries Commission (KVIC) is a statutory body established by an Act of Parliament (No. 61 of 1956, as amended by act no. 12 of 1987 and Act No.10 of 2006. In April 1957, it took over the work of former All India Khadi and Village Industries Board.

The Broad objectives of KVIC are:

1.       The social objective of providing employment;

2.       The economic objective of producing saleable articles, and

3.       The wider objective of creating self-reliance amongst the people and building up of a strong rural community spirit.

 

Visit: www.kvic.org.in  for complete information about KVIC. 

 

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