Exclusive Interview with Mr M.S Vijayan of Resil Chemicals

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What is your inspiration for starting the company? Motivational factor

Resil Chemicals was established by two aspiring entrepreneurs, Mr. M. S. Vijayan and Mr. M. S. Mohan. Our interest in innovation was fuelled by the exponential growth of the Textile Chemical and Auxiliary market globally.

 

From where idea generated? What is the thought process behind it? How it all began?

Resil was a pioneer for silicones in textiles. We were the first to supply the full range of textile finishing and auxiliary chemicals and also are the manufacturers of customized silicones for textiles. Since then we have become one of the Asia’s largest formulators of customized silicones.

 

Silicone as a chemical substance has a wide variety of applications due to its chemical nature, making them ideal for catering to the Textile industry. While in the past manufacturers used silicones in lower quantities due to its relatively “high price”, today silicones are widely accepted and are seen as an indispensable entity.

 

Started as a small manufacturing unit in 1994 with just 5 employees, today Resil is a 300+ member organization with 4 internationally certified manufacturing facilities with over 20,000 metric tons of specialty chemical production per year. Resil now exports to more than 10 countries and has diversified into emerging technology based products such as hand sanitizers, disinfectants, and automotive detailing products.

 

What Challenges & Struggle you have faced?

Accumulating finances for the company was one of the major challenges. Running a private limited company requires an adequate and regular flow of funds for its efficient functioning. Proper management of capital is essential to a company’s fundamental financial health and operational success. In the chemical industry, capital serves as a metric for smooth business operations. Finding out new products which enhance the quality, improving existing processes for making chemicals in order to use less capital expenditure and raw materials, finding methods of manufacturing that use and dispose of chemicals which do not harm the environment requires a huge investment of funds to run the system. There is a basic rule that is been followed in the chemical industry in terms of production, invest huge capital to make a big plant so that there is less overhead and the product can be more produced more cheaply on the large scale.

 

Apart from the capital, maintaining the norms in terms of global environment regulations is one of the hectic tasks. Global regulatory involves a broad range of regulatory initiatives that relate to the social, environmental and human rights responsibilities. Environment regulations have more impact on business than the economy. The increased import of various chemicals, intermediates and end products, and reduced import tariff by the government to meet the increasing demand of the country, has intensified the level of competition in the Indian chemical industry. The competition has increased marginally in the chemical industry in recent times.

 

Company is Public Ltd./ Pvt Ltd./ Partnership / Proprietorship ?

It’s a Pvt. Ltd. Company.

 

Product Specification : Unique in Product / USP of Product

 

Textile Finishing

Combining the latest technology with our innovative processes, we bring the perfect finish. Whether it’s infusing the smell of lavender into silk or taming the denim’s toughness or even helping white cotton retain their brightness, Resil has a refreshing collection of solutions to meet your every need.

 

Textile Enzymes

Resil brings a comprehensive list of value additions with our enzymes and textile process enhancers. Enzymes can alter the characteristics of almost any textile, and provide amazing benefits through their versatile nature. Poised to transform the industry with its applications, enzymes have definitely conquered unchartered territories in the textile industry.

 

Functional Finishes

Resil’s innovative performance finish solutions enhance the personality of your fabrics. From antimicrobial and fragrance finishes to anti-ageing, wrinkle-free, stain repellent and moisture management solutions, Resil offers finishes that serve a variety of needs.

 

Textile Pre-treatment

Resil offers comprehensive solutions for textiles such as wetting agents, lubricants, sequestering agents, peroxide killers, fixing agents, levelling agents and washing off agents.

 

Thread & Yarn Finishing

At Resil, we believe that only the perfect thread or yarn makes a difference. This perfection is as much a priority for us as excellence in fabric finishing is. Right from aqueous to antistatic, our finishes help make your thread Soft, sturdy, durable and comfortable.

 

ActigoTM - Laser Booster

Actigo™, from Resil Chemicals’ a patent protected technology enables jeans manufacturers to move to a new process that eliminates the need for Potassium Permanganate (PP) used for denim bleaching. The technology acts only at the point of laser interaction by creating a natural worn look with greater contrast when in comparison with the harmful PP spray garment finishes. Actigo™, is highly effective on a variety of articles, including high stretch, dark and light finishes.

 

N9 Pure SilverTM

N9 Pure Silver™, along with its variant N9 Plastix™, is a family of silver-based antibacterial and hygiene solutions. It is based on a revolutionary Silver-based technology that, on contact, neutralizes odour-causing bacteria, keeping the treated product fresher for longer.

It is a finish that can be applied to fabrics or garments. This breakthrough technology delivers outstanding odour control performance, combined with impeccable environmental credentials and safety profile.

 

CoolitTM

Coolit™ is a sustainable cooling technology that responds dynamically to body temperature and perspiration keeping people cool even when on the move. For cotton clothes, Coolit™ facilitates an endothermic reaction that absorbs body heat, generating a cooling effect of up to 3⁰C when in contact with sweat and moisture leaving the wearer feeling cool and comfortable.

 

 

 

 

NeuDriTM

NeuDri™ was developed as a dynamic drying technology that rapidly wicks perspiration from the skin and transfers moisture to the fabric’s surface, leaving the wearer dry, comfortable, cool and confident. In addition to evaporation, NeuDri™ has excellent soil release, softening, and anti-static properties that ensure your sportswear are not only comfortable but also supple and functional.

 

 

 

SoladelTM

Clothes can now be enabled to clean naturally which helps to reduce the use of harsh chemicals. SoladelTM uses the power of the sunlight to peel off any kind of organic dirt, easing the washing process, and preventing your favourite clothes from getting ruined. This textile treatment acts in a manner similar to photosynthesis, effectively breaking down organic dirt molecules and releasing them from the surface of the fabric.

 

 

SilaideTM

4The growth of microorganisms on textiles can lead to functional, hygienic and aesthetic difficulties. The use of antimicrobial finishes to prevent unpleasant odours on intimate apparel, underwear, sleepwear, socks, and athletic wear is an important market need. The odours are produced by the bacterial decomposition of sweat and other body fluids, and controlling bacterial growth by SILAIDE™ finishing eliminates this problem.

 

CylantTM

The growth of microorganisms on textiles can lead to functional, hygienic and aesthetic difficulties. The use of antimicrobial finishes to prevent unpleasant odours on intimate apparel, underwear, sleepwear, socks, and athletic wear is an important market need. The odours are produced by the bacterial decomposition of sweat and other body fluids, and controlling bacterial growth by CYLANT™ finishing eliminates this problem.

 

Purepel™

Textiles treated with Purepel™ offer superior durable water repellence and protection against water-based stains. Applicable to cellulosic, synthetics and blends. Maintains fabric breathability, making them comfortable to wear.

 

 

Importance and application of N9

 

N9 Pure SilverTM, along with its variants N9 PlastixTM, is a family of silver-based antibacterial and hygiene solutions. It is based on a revolutionary Silver-based technology that, on contact, neutralizes odour-causing bacteria, keeping the treated product fresher for longer. It is a finish that can be applied onto fabrics or garments. This breakthrough technology delivers outstanding odour control performance, combined with impeccable environmental credentials and safety profile. Textile materials do not have any inherent antimicrobial properties. The natural properties of textile fibers provide room for the growth of microorganisms due to sweat. Humid and warm environments further aggravate the problem. Staining and the loss of performance of textile substrates is a result of microbial attack. The antimicrobial present inN9 Pure SilverTM finish is applied to textiles with the intention to protect the wearer from malodour and the textile substrate from degradation. The potential presented by N9 Pure Silver™ is immense. From articles of daily use, such as clothing, and bed linen, to food packaging and hair care - the opportunities are vast, making it an ideal solution for several industries.N9 Pure Silver™ also finds very interesting consumer applications on textiles as well as other non-textile substrates such as plastic packaging materials which can be made more hygienic.Cosmetics can be preserved and their antimicrobial properties can be enhanced. Shoes and leather articles can be made odour free and safe to touch using N9 Pure Silver™.Disinfectant cleaners, personal care products, sanitizers can be enhanced with the disinfectant properties associated with N9 Pure Silver™. Healthcare and hospitality industries greatly benefits from such applications as they improve safety levels for people using their facilities. Medical instruments can be made cleaner between cleanings.

Pricing Strategy : Competitive / Premium / Lowest

Premium

 

What is your product innovation approach?

Resil has a dedicated in design team working around the clock at our in-house R&D centre. Our in-   house R&D has the state-of-the-art facility to engage the team in innovative R&D activities such as development of new product/ technologies, design and engineering, improvements in process/ product/ design, developing new methods of analysis and testing, research for increased efficiency in use of resources such as capital equipment, material and energy, pollution control, effluent treatment and recycling of waste products or any other areas of research.

 

Two heads are better than one, as the adage goes. This is particularly true for product design and development. Truly innovative products rely on multiple concepts and theories for differentiation and leadership in the market. A design team with industry-spanning expertise can apply the best possible technology to the product concept. Hence outsourcing design helps a lot in exploring out the different aspects. Exporting the technology/design patterns from international market including inspirations and innovations that can be manifested in a new product design, a new production process, a new marketing approach, or a new way of conducting training. Innovations created by taking inspirations from international and other market gives an competitive advantage by perceiving an entirely new market opportunity or by serving a market segment that others have ignored. It often involves ideas that are not even “new”—ideas that have been around and has huge potential, but never vigorously pursued.

 

Market Focus: Domestic or Export or both ( % of each in total revenue)

Currently, we are working with various Indian apparel brands, pan India. We are also catering to some of the brands in the Middle East, US & European markets. The revenue generated by our textile segment can be estimated to a percentage of 65% and holds a 12% of shares in the Indian textile finishing and auxiliary chemicals.

 

Turnover of your company 

200cr annually.

 

How quality control is important in Industry

Efficient quality control and accurate planning are key factors in achieving of quality for the products or services offered by companies in chemical industry. Quality control and planning is of critical importance in the chemical industry as it is critical to know exactly what chemicals, and of which grades are moving through the plant at any given time. The final outcome of products depends on the quality of chemicals used for manufacturing and processing purpose. Variations in the grade of chemicals being used and supplied may have a significant impact on overall plant performance. It could also damage the plant or be completely useless, resulting in serious wastage of resources and capital. The control over the quality is important to determine that the output being provided is of overall top quality.  Quality control is essential for companies and industriesfor liability purposes, name recognition or branding, a positioning against the competition in the industry.

Importance of sustainability, recycling and reuse

 

In today’s time recycling is vital because it not only saves businesses money but also create sustainability. Sustainability involves acting on how to ensure the continued survival, indeed prosperity, of a business or industry – indefinitely.In the millennium world, consumers perception of ecofriendly products, pressure groups and industries to promote sustainability, and therefore recycling. Recycling affects the chemical industry by providing business opportunities of getting profiting from recapturing the value of waste chemicals, both post-production and post-consumer. It also gives business opportunities for cost avoidance through the safe disposal of waste products. Recycling primarily reduces the net consumption of certain chemical inputs to manufacturing by returning recycled materials to the value chain.The industries are focusing more towards the Green chemistry also known as the sustainable chemistry. Green chemistry is the area of chemistry and chemical engineering is focused on the designing of products and processes that minimize the use and generation of hazardous substances. Green chemistry focuses on technological approaches to preventing pollution and reducing consumption of nonrenewable resources. Companies in the industry are focusing on preventing waste than to treat or clean up waste after it is formed, as it also helps in cost cutting.

 

 

Major Challenges in Industry

 

The chemical industry today is facing numerous challenges such as availability of raw materials, infrastructure & environment, duty structures, manpower etc. Location of Indian bulk chemical industry in the West coast, especially Gujarat, due to close proximity of raw materials and ports results in high transportation cost and distribution issues as majority of the demand comes from the end-use industries located in the Southern and Eastern regions. Availability of cheaper imported chemicals from low-cost manufacturing hubs like China give a major threat to Indian market. Lack of skilled manpower is also one the major issue faced by the industry. Continuous availability of feedstock at a competitive cost is one of the key concern for the companies operating in industry, as the cost of these raw materials are quite high as compared with countries like China, Middle East , Thailand and Malaysia, which eventually makes the products uncompetitive in the International markets. The prevailing duty structure taxes raw materials inputs at a higher rate than the finished output, and thereby discouragesthe domestic value addition through local manufacturing.

View on chemical market in India & overseas

 

Chemical industry in India one of the diversified industry, covering around more than 80,000 commercial products.India is the third largest producer in Asia and sixth largest in the world. It is the mainstay of industrial and agricultural development of the country and providing building blocks for various downstream industries such as textiles, papers, paints, soaps, detergents, pharmaceuticals, automotive products etc.With the high significance of chemical industry in Indian economy,industry is expected to double its share in global chemical industry to 5-6% by 2021 registering growth of 8-9% in the coming decade.Government recognizes Chemical Industry as a key growth element of Indian Economy and has introduced several policy measures in the Union Budget 2017-18 to provide impetus to the manufacturing sector. The Chemicals Industry in India is the principal consumer of its own products, consuming 33% of its output. With promising development slants in the Chemicals Industry, this inward utilization is additionally set to rise.  With the continuous growth and development, the leading chemical companies in India are investing on expanding their operational capacity to meet ever growing chemical exports demand in India and abroad, attracting leading players from the international circuit to invest in India and become world’s top producer of chemicals. The two top countries that have been the major destinations for chemical exports from India for past several years include U.S.A and China.

Company's Business Strategies & Future Planning

 

Started as a small manufacturing unit in 1994 with just five employees, to 300+ member organization, Resil chemicals has out grown with four internationally-certified manufacturing facilities with a capacity of 20,000 metric tons per year, exporting to more than 10 countries . It has also diversified into emerging technology-based products such as hand sanitizers, disinfectants and automotive detailing products. Company has a full-fledged sales operation in Bangladesh and has made inroads into Sri Lanka, Turkey, Philippines, UK and Thailand, also looking at growing worldwide with our innovative product. To cover increasing demand, we have has just opened the fourth and largest state of the art unit at Malur, Karnataka. We are a strong believer in the India story and India will remain our prime focus for the coming years.Resil Chemicals is a professionally managed company, but the next of gen has joined the company in various capacities.

 

 

 

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